Someone has some good information or product for sale. I purchase it and actually like it and benefit from it. I begin to think this person is really credible as I take some of their advice or use their product and find it really works. Then they persist in ruining my opinion of them by flooding my mailbox with more offers of better information and products – for free – with a chance to purchase even more good stuff at even higher “sale” prices than the original purchase I made.
I would like to be trusted. Just once I’d like to purchase a product, use it, and be trusted to come back on my own to get more. More often than not their aggressive internet marketing technique repels me. I stop using their product and begin furiously deleting their emails, not because I didn’t like what they were selling, but simply because they made me mad and I no longer care how great their product was or how it solved a problem for me.
Sad to think I’d probably have been a customer for life if they had just respected my initial purchase and appreciated me as a customer enough to trust me to come back without the marketing bombardment they assault my mailbox with each morning.
And so, as another day goes by, when someone likes your work or product enough to purchase it, be respectful of their choice – say thank you and make your product easily available if they want more and leave it at that. I don’t often rant, but the amount of time I spent this morning “unsubscribing” was too much…and I have written…and ranted.
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